Saturday, November 08, 2008

Stop The Rotoscoping, Please

C'mon, Charles (or "Chuck") Schwab. This technique got old about 10 seconds into the first spot you used it on 3 years ago. Now it just makes us hate your company. Add this smug, rich former frat boy as your main character and you've dialed up the Shitometer quite a few notches. Watch Mr. Moneybags here, looking out from his Miami condo balcony as the boats glide by on the water below, fretting over customer service and his bulging stock portfolio.



The concept is good. The script is well written. I'll even give your actor points for delivery. But it's not a graphic novel turned into a movie, Chucky. It's financial services. Gimmicks don't work here. They backfire.

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2 Comments:

  • I *really* wished I'd availed myself of their advice. Though I wonder if they would have told me that my investments in shipping were at risk because we gave loans to people who couldn't afford the houses built largely with cheap, undocumented labor and then sold those crappy loans to unsuspecting countries. The only people who saw that comin' weren't talking. And the only thing Chuck could have said that would have been accurate was, "If you're in the market, you're holding the bag." Maybe that should be the new slogan. Sorry for the syntax.

    By Anonymous Anonymous, at November 8, 2008 at 5:53 PM  

  • Get the cast from Scanner Darkly in and then, perhaps, you've got a reason for the rotoscoping.

    And my attention.

    By Blogger M.M. McDermott, at November 8, 2008 at 6:56 PM  

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