Monday, November 05, 2007

Wars and Rumors of Wars

Most military recruitment ads follow some variation of the formula Slow Motion + Rain + Dramatic Music + Closeup Hero Shots + Gritted teeth = Boys Will Sign Up. The Dutch Royal Marines add another element: selectivity. The US Marines strongly hint at it in their ads, but it's well depicted here in this ad from the Netherlands.

Previously in Military Recruitment:

(Georgia) Georgia on My Mind

(England) Breadfruit, Rum and Scurvy
(Czech Republic and United States) Czechs Kick Our Cinematic Butts
(Russia) Someone Still Loves You, Boris Yeltsin
(Australia) Throw Another Shrimp on the Barbed Wire
(Japan) Adventure's Waitin' Just Ahead

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