Tuesday, March 25, 2008

Tuscanize Your Brand

Just as we Americans are total suckers for an English accent when it's used in broadcast advertising, we are also drawn to all things that have the mysterious "Tuscan" tag affixed to them. I'm not sure when The Tuscan Trend™ (or TTT™) started, but I suspect it was around the time of the release of Kenneth Branagh's adaptation of Much Ado About Nothing, which was filmed in Tuscany. Whenever and however it started, TTT™ shows no signs of dying. Label it "Tuscan," marketers, and Americans will buy it.

  • In Chapel Hill, North Carolina, build your new home at Tuscany Ridge.
  • There's a Tuscany Ridge in St. Augustine, Florida.
  • How about The Estates at Tuscany Ridge in Tampa, Florida?
  • Maybe a West Virginian notion of a Tuscan Ridge is more to your liking.
  • Perfect your game at the Tuscan Ridge Golf Club in Paradise, California.
  • And what happens in Tuscany Village, Las Vegas, Nevada stays in Tuscany Village.
  • Visit Disney here in Orlando and stay just minutes away at a vacation home in Tuscan Ridge.
  • After a busy day at the parks, head over to Outback Steakhouse for the Chargrilled Tuscan Ribeye.
  • Dine at the Tuscany Grill in Suntree, Florida.
  • Or dine at the completely unrelated Tuscany Grill in Middletown, Connecticut.
  • Or dine at one of the 26 Brio Tuscan Grilles in Alabama, Florida, Georgia, Illinois, Kentucky, Michigan, Missouri, Nevada, New Jersey, North Carolina, Ohio, Texas or Virginia.
  • Would you like to view The Chardonnay floorplan at the Tuscany Ridge Apartments in Temecula, California? (They also feature The Chablis, The Merlot, The Cabernet and The Bourdeaux. Classy.)
  • Slightly more affordable are the Tuscany Ridge Apartments in Peoria, Arizona.

  • I have not even scratched the surface of the Tuscan Naming Craze. Those were just random Googlings of the phrase "Tuscan Ridge." Try "Tuscan Hills" and you'll find another few hundred thousand.

    Be it tile, paint, furniture, real estate, food or drink, we will somehow attach this image to any item named Tuscan: A Sunny Afternoon Feast spread out on a Big Oak Table Outdoors with a Rolling Hills Countryside Background while a Gentle Breeze Blows through a Renaissance Romance. Ah, yes. People will pay for that image. They will pay more than whatever you're selling is worth.

    Maybe it's me, but when I think of a Tuscan apartment, I've got something more like this* in mind.

    (And this reminds me that I need to do a post on the whole Olde English way of spelling stuff in new developments here in America, like towne, centre or shoppes.)

    *Not really in Tuscany, but further north in the Pennavaire Valley, in the town of Colletta, being billed as a "Medieval e-Village" with Broadband for everyone. Exceedingly cool.

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    • The X AT Y construction continually amuses me.

      The Estates AT Tuscan Hill
      The Shoppes (sic) AT Tuscan Village
      The Villas AT Tuscany Estates.


      By Blogger Toad, at March 26, 2008 at 3:25 PM  

    • For that "manor" feel.

      And the "AT" enables them to raise the asking price by $50K.

      By Blogger Jetpacks, at March 26, 2008 at 3:33 PM  

    • Don't forget the foods coming out:

      Tuscan bread

      Tuscan style (meat or poultry of choice)

      etc.... It's gonna be the new country fried, I have no doubt in it.

      By Blogger joker, at April 2, 2008 at 10:36 AM  

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