Monday, October 12, 2009

Who Wants to Start a Brewery?

Or at least get an existing brewery to pick up a new brand. New World Beer. (Not to be confused with a home brew strain by the same name.)

Taste? What does taste have to do with anything? You gonna tell me Dos Equis is a great beer? 'Course it ain't. But it's got a great campaign behind it. I think I have a good name for a brew here, in honor of the guy who planted a flag in the Dominican Republic a few centuries ago. We can mess with the label art and all that, of course. And once we've got all the REAL work done, THEN we make a beer that isn't half bad and we tell everyone it's awesome, will make them cool, get them laid and define their lives.

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