Tuesday, February 09, 2010

New Tuscany Condos Probably Won't Be Called Tuscan Pointe

In the actual region of Tuscany, I wonder if these two workers pouring a porch on a condo construction job realize that across the world, in the fabled land of L'America, upper middle class white people think that God created Tuscany just for them to imitate.

Be it tile, paint, furniture, real estate, food or drink, we will somehow attach this image to any item named Tuscan: A Sunny Afternoon Feast spread out on a Big Oak Table Outdoors with a Rolling Hills Countryside Background while a Gentle Breeze Blows through a Renaissance Romance. Ah, yes. People will pay for that image. They will pay more than whatever you're selling is worth.

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