Monday, September 24, 2012

The Ad I Couldn't Ignore

I've been taking a break from this blog for a while. Anyone can find ads and praise them or hate them. And there were so many of us out here doing it that it became an echo chamber where nothing was new and eventually, after all of us had mocked or loved, along comes Ad Week at the tail end of the cycle to show everyone an ad that everyone already saw and blogged about. (Must be layers of corporate approval going on over there.) But Sunday's paper presented me this riveting image that must be shared.

There are too many things to hate about this ad, but I'll start with the little girl. She's a brat. How do I know? She wears sunglasses. Her dad is too cool. Jeans and a blue blazer. Nothing says serious but cool like that tired combo. He's a shitty parent too. How do I know? His daughter wears sunglasses. The doorman wears a pork pie hat. And he gets down on one knee to high five the brat in the sunglasses. "That's how the black men do it here in the city, my little Princess," said Daddy. The pork pie hat is part of the hotel chain's logo. So hip. The giant "TLC" stands for "Tender Loving Comfort." Gross. And the hotel staff all "went through body language training to understand your needs before you even have to tell us!" Grosser. Here, let Chrissy tell you all about it, she's the "Chief Comfort Officer." Hippest. Grossest.

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