Monday, August 21, 2006

Cool Music Makes You Buy Cars

Nevermind that Hyundais look like Jaguars these days and Jaguars look like Hyundais, if you can license cool music for your automaker commercial, you're halfway there.

I'm not sure how many devil-worshipping classic rock freaks who've made a ton of money late in life are buying Cadillacs thanks to Led Zeppelin, but Spoon can certainly help Jaguar get some people to watch their commercials by contributing to this one. Yes, the bikinis will help a lot too, but cool song. Will it move inventory? Not likely.

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