Wednesday, January 03, 2007

US Airways and Muslims: Update

When I was an all aloner, nothin' but a two beachcomber
Looks as though Phoenix/Tempe, AZ based US Airways visited Where's My Jetpack? on numerous occasions yesterday. (Uh oh. Look out, Beachcomber staff.) Or was this a secret test ad that US Airways hoped no one would take note of? "Let's stick it in some nondescript free rag down in redneck country and see how it plays."

I have to admit that the ad is humorous in an SNL/Colbert kind of way, but in this hyper-careful PC society we inhabit, you just aren't allowed to do this sort of stuff in advertising. Leave it to the comedy shows. Or Brandspankin.

Attention US Airways PR and/or Marketing Departments: I have given you the benefit of the doubt here and truly hope you are not purposely alienating Muslims. It's time to engage in some Online Reputation Management. You're invited to comment here.

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  • I'm not sure how being boycotted by Muslims makes a US airline safer, especially when you can buy all sorts of chemical projectile weapons from Wal-Mart. That'd make it a target in my book.
    At the height of our summer bomb scares we had the edifying site of Ryanair touting themselves in the UK with a Churchillian poster proclaiming "Let's beat terrorism" and "Keep flying to beat terrorists".
    What is it about airlines failing to engage brains when in flight?

    By Blogger FishNChimps, at January 3, 2007 at 11:33 AM  

  • Fish, where you been man! George Dubbyah had you guys beat early on:

    “Keep shopping to beat terrorists."


    By Blogger Make the logo bigger, at January 3, 2007 at 11:36 AM  

  • Let's not forget all the bogus "PSAs" that ran like mad post 9/11:

    "Tri-County Pumbling Condemns Terrorism and urges you to Support the Troops."

    By Blogger Jetpacks, at January 3, 2007 at 11:38 AM  

  • Damn, I feel I should comment here just because three of my favorite ad dudes have:-)

    I hope they did place it and have to eat crow for it:-)

    By Blogger Steve, at January 3, 2007 at 12:56 PM  

  • Man, if that's real, that beats the Lions humping effort from Draft. Almost.


    By Blogger Make the logo bigger, at January 3, 2007 at 4:50 PM  

  • "How bout we send you a real jetpack, and you leave us alone?"
    —copyranter, US Airways spokesperson

    By Blogger copyranter, at January 4, 2007 at 10:51 AM  

  • Hey, thanks for the invite! This is an official bona fide spokesperson for US Airways (my name is Andrea Rader -- you can look me up on the web site, where you can also find a great fare and service to hundreds of destinations - need to get the plug in).

    Obviously, US Airways didn't buy or place this ad. And I'm sure your readers also know that US Airways didn't (and wouldn't) bar anyone from our airline based on race, religion, ethnicity, disability or anything else. 'Nuff said.

    Thanks for inviting the comment -- and thanks for flying US Airways.

    -Andrea Rader
    US Airways Corporate Communications

    By Anonymous Anonymous, at January 4, 2007 at 2:43 PM  

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