Because "Umbrella" is a Silly Word
You ever wonder how something got its name? Me too. As I was preparing to walk from the car to the store, I found a long-neglected umbrella under the seat and used it, as Tropical Storm Fay would've soaked me through in the 15 second walk. And I start wondering why it's called an umbrella, and then as the word is repeated in my head, it eventually sounds nonsensical, like any word you repeat over and over again. So, I renamed it.
Click for bigLabels: copywriting, randomness, rebranding, tropical storms, words
Sent into orbit at
2:49 PM
4 Comments:
I love that you mentioned wigs and spelled it "towne." It's all about the details.
By
JT Taylor, at August 22, 2008 at 4:09 PM
And getting Mary Poppins to endorse was quite a coup considering how bad the Penguin's agent was jocking you for the opportunity.
By
Anonymous, at August 22, 2008 at 5:19 PM
dude...you have an 'umbrella' on your masthead.
By
Anonymous, at August 25, 2008 at 8:25 AM
Penumbra in Spanish means shade, I think. So "umbrella" must come from some Latin word that means "protection" or "shade" or some such thing. Nevertheless, "Porta Porch" has a better ring to it.
By
Anonymous, at August 25, 2008 at 2:50 PM
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