Thursday, August 28, 2008

I Don't Usually Jump Onboard With New Apps

But Kwooky looks pretty promising. It's got everything a Web 2.0 app needs. Nonsensical, made-up name, silly, quirky font, dumb tagline and the all-important "beta" designation. What Kwooky does no one is certain, since I just made it up after searching to make sure the URL was available. But that's all it takes. Now I just need some developers and some venture capital and I can sell this idea to Google in about a year.

Stupid ideas keep getting funding, and I won't single out the ones I find stupid, but here's a clue: if the "About Us" page contains super-hip, irreverent bios of a bunch of guys with titles like "ninja" who all reside in diverse locations, then I would keep my venture capital away from those dudes.

Then ask yourself, "Would I use this app? Does it do something that another app doesn't? Is it maybe just some reverse-engineered ripoff? Can I live without it? Will it change the way I do business?"

Also, do a little research into the principals of the start-up. If they can't seem to hold down a job for more than a year, it's a good bet they're probably just ne'er-do-well punks looking for a fast buck.

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