Nailin' It

Nail Communications of Providence, Rhode Island (state motto: "The Tiniest State") has a rare handle on Social Media and the Web 2.0 craze. Clicking that link will take you to an irreverent PDF/white paper of sorts, outlining Nail's approach to Web 2.0. It's long and involved, but what it amounts to is a little common sense in this wild frontier. Maybe you're already doing what Nail recommends, but I know for a fact that many of you aren't. Nail is offering this PDF for free, giving away all of their secrets to all the other shops and new media start-ups doing it wrong. (And hopefully putting a few of the scheming, scamming charlatans out of business in the process.)

Check out their 8 Internet Marketing Experts to Avoid. I've worked with a few of these clowns. If you see yourself in any of those profiles, I'm sorry. I didn't write it. It's never too late to get your girlfriend to cut your faux hawk.

Nail also has a nice site, utilizing the whimsical Flash animation so prevalent with agency sites, but keeping navigation simple, a rare thing with hipster shops. You don't have to guess where anything is, which is refreshing. I'm not sure why agencies (usually the big ones) think it's creative to create a site so unnavigable that it requires guesswork and insider cool to figure out.

Go Nail.