Tuesday, October 27, 2009

You've Tried The Rest...

I knew a guy in a Midwest market who owned that region's jingle scene. He made big bucks. Then he'd take his jingle truck on the road and set up shop in a smaller market's radio station for a week and recycle his tunes to a new bunch of businesses who hadn't heard them. I hated his jingles. I hate most jingles. And maybe it's because songs get stuck in my head. I can recall the jingles to commercials from my childhood, and I haven't seen those spots in years. I despise the jingle as a sinister and highly effective tool for making people remember your product.

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