Tuesday, June 22, 2010

How To Fail at New Media - A Case Study in Dinosaur Journalism

UPDATE: The idiots FINALLY just put it up.

Rolling Stone is at this very minute failing in a grand and sad way. While the whole world is talking about the article that could blow the Afghanistan War for Obama, Rolling Stone is too busy applying pressure to Politico to take the article down instead of bothering to put it up on their own website. I suppose Jan Wenner, with his ancient ideas of selling copies of a magazine, thinks he can drag us all back with him to the Stone Age. (Pun not intended, but left there because I'm cheesy that way.) The meat of the article isn't so much that General McChrystal is a renegade, that part is actually entertaining, but that he and his aides expose the fallacy of the counterinsurgency strategy.

Meanwhile, until they make him take it down as well, Mark Halperin of Time magazine has the article right here.

Way to screw it up, RS. You missed out on huge traffic numbers today and Time got them off of YOUR article.

By the time your stupid magazine hits the "newsstands" (how quaint) we all will have read the article somewhere else. Pure and utter fail.

Rolling Stone's political blog has been dormant for a month. UPDATE Their Twitter account failed to mention it until just 11 minutes ago. They say, get this: "Read the full Gen. McChrystal article that everyone is discussing now:" In today's journalism, when you waste an entire morning, you've lost.

And here is an up-to-the-minute screenshot of the RS homepage. Lady f-ing Gaga. 

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  • I get Rolling Stone because any company that advertises for that demo could be a client. They have great political coverage for the most part. Music Coverage sucks. They went from more edgy music to really Pop Music...kind of the People Magazine of Music now. But I agree with your take here 100%.

    By Anonymous Howie, at June 22, 2010 at 2:16 PM  

  • un-freakin-believeable.

    By Anonymous adchick, at June 23, 2010 at 9:47 PM  

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