So...Maybe Banner Ads DO Work
Note that I was searching a 1992 4-door Saab hatchback. So Kelly grabs my info and customizes a banner, knowing that I have a crappy old Saab that isnt' worth much. Ding - I get a banner for a brand new 4-door Saab. Kind of simple, but still, very smart and the way banners should be done, provided you have the inventory that Kelly apparently does. I know Amazon and the like have been doing this sort of search-based suggestion stuff for years, but I am used to banners that flash in horrible colors and shout at me about products I neither want nor need.
Did I click on it? No. I don't have a spare $35 K to toss at a new car. But still, this is how it's done. It made me look anyway, whereas I usually don't even glance at the tops of pages.