Another Disillusioned Drinker of the Kool--Aid

Creative Director John Kenney writes a piece in today's New York Times, explaining how he bought the line his agency came up with when they turned British Petroleum into "beyond petroleum."

Kenney writes: "I guess, looking at it now, “beyond petroleum” is just advertising. It’s become mere marketing — perhaps it always was — instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm. Maybe I’m naïve."

Yeah, John - no matter how much you try to believe - it's still mainly smoke and mirrors.

Sorry, man - but great campaign.