Monday, August 07, 2006

Death of the Creative, says Times

Friday's New Tork Times had a piece in the Biz Section about user generated content someday replacing ad agency creative.

Never gonna happen. A nice supplement, maybe, but companies will always spend the money to get ideas.

The Mentos/Diet Coke thing is the most oft-cited user generated success story. What success? So people bought Mentos and Diet Coke to make fountains? Pure idiocy and waste. "Mentos, meet Diet Coke. Diet Coke, Mentos. Now why don't the two of you go make sweet love in the street?"

This whole "get the consumer to engage with the brand" talk is starting to well up in my throat and is about ready to make me throw up a little in my mouth. "Pull - don't push" they say. True, you can't control it all on the Internet anymore, and people will make their own fun and blog about your stuff, but you don't just let it run amock and end up with a bunch of backyard clowns taking over your brand.

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  • Amen to this. Hear Ye: you may think you're funny America, but about 99.28% of you are still just a bunch o' elastic-waist-banded republican mouth breathers with a taco in one hand and a remote control in the other.

    You NEED us. In places deep down that you don't talk bout at parties -- oh wait. That's right. You DO talk about us at parties. Well "them" - nobody's talking about my work this week.

    By Blogger James-H, at August 9, 2006 at 11:53 PM  

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