Friday, August 18, 2006

New York Times Gets Ideas From Me (Again)

I posted about Nexium marketing to single/widowed/divorced Dads over a week ago, and Julie Bosman in yesterday's NYT has a piece on Ford's marketing efforts using the same divorced dad angle. Like I said in the August 10th piece, the demo is surely not divorced dads, rather the Fords and the Nexiums are just looking to appear way up to speed on our culture. But Julie's piece quotes some suit at Landor Associates who says, "There aren’t any more ‘Leave It to Beaver’ families around.”

You're full of crap, dude. There are plenty of them. What kind of blanket bullshit statement was that?That's a lovely dress you're wearing today, Mrs. Cleaver. What time will Ward be home?

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