Phrases and Words We Can Do Without
The old bullshit generator from the dotcom bust could use some updating.
In addition to "leveraging extensible supply-chains" and "recontextualizing robust portals" let's add these:
Why can't marketers speak English? Because they're full of shit, and some people are actually baffled by bullshit and assume the speaker must be smart since they can't understand them. I am going to puke on the next acount type that tells me he needs "more impactful" copy.
And can we stop substituting the word "bandwidth" for "time"? "If you have the bandwidth, I need you to work on this project." Yeah - I got your bandwidth right here.
Feel free to comment with your own annoying phrases. Also, check out this Aussie's site devoted to the corporatespeak culture.
In addition to "leveraging extensible supply-chains" and "recontextualizing robust portals" let's add these:
- Low Hanging Fruit
- Long Tail
- Ramp Up
- Going Forward
- Actionable
- Viral
- Cross Channel Integration
- Vertical
- Knowledge Driven
Why can't marketers speak English? Because they're full of shit, and some people are actually baffled by bullshit and assume the speaker must be smart since they can't understand them. I am going to puke on the next acount type that tells me he needs "more impactful" copy.And can we stop substituting the word "bandwidth" for "time"? "If you have the bandwidth, I need you to work on this project." Yeah - I got your bandwidth right here.
Feel free to comment with your own annoying phrases. Also, check out this Aussie's site devoted to the corporatespeak culture.
Sent into orbit at
12:17 PM
2 Comments:
Actually, it looks like he's reachng for the "easy pickin's."
By
Anonymous, at August 17, 2006 at 2:14 PM
I've started trying to avoid the word "brand." It's amazing - I hear people throw it around, because they attach it to anything to make what they're saying appear more strategic in some way. I've found myself in rooms with the ad agency, the consultant, the client, the CEO - and when the word "brand" is used - they're all talking about different things.
Brand may be the biggest buzzword of all.
By
Anonymous, at August 18, 2006 at 3:26 PM
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