The Borgata Has A Lot of Money

The Atlantic City casino Borgata took out no less than 7 full page ads in yesterday's NY Times Magazine, each one highlighting a different restaurant at the resort, with each one featuring a young female model in a seductive pose. Same art director, same photographer, same minimalist copy that attempts to be both witty and seductive. Bottom Line: Steak = Sex.

Nice images. Production alone on these ads had to be pricey. Gotta wonder what the media buy cost Borgata - but it probably doesn't matter to them at all.