How to Market a Film

Anytime you can get a country's government to ridicule your film before it's even released, you're sure to see some big box office.



Borat's website is pretty funny, too.

The comedian is making a point - or many points - at the expense of an actual country. He probably should've made up a country. (At least he didn't make fun of Islam directly, as he would've had a Fatwa issued against him.) Even still, the release of this thing is going to be greeted by all sorts of politically correct claptrap about stereotyping and the dangers of this sort of humor or entertainment; how our society is slipping backward when we allow ourselves to laugh at this stuff. Prediction: The big-name critics won't "lower themselves" to review it.

Blah, blah, blah. You're only making it the "must see" movie of the year.

Bob Herbert has a great piece on the hypocrisy of our culture in today's NYT. Yeah, it's OK to hawk another Girls Gone Wild DVD in the middle of Colbert Report, but how dare a comedian make fun of Kazakhstan.