I Got Your Bold Move Right Here
Poor Ford, once the go-to American example of kick ass manufacturing and profit-making (like around 1908, I think) they are losing money faster than the Cowboys are sinking in the NFC East.
Problem: Reliance on SUV market
Problem: SUVs not selling so well these days.
Ford needs to ask, "Why do people buy SUVs?"
It's surely not for the "Sport" part of SUV - it's more for the "Utility" aspect. In other words, people (read "Soccer Moms") need ROOM, be it for a growing family or just taking a bunch of people somewhere once in a while.
Solution: Build a 7 to 8-passenger vehicle that isn't a gas guzzling behemoth. Problem solved.