Thursday, October 12, 2006

The People's Car

Everyone's in a happy froth about Slash (and now Christopher Guest as Nigel Tufnel) being in the new VW spots, with the gimmicky "play a guitar through the car's sound system" feature, which they need to make more clear. Something like "play your iPod through the auxillary input." And VW gives you a new guitar from First Act to boot. Silly. Anyone buying a car for that piece of crap guitar needs to inject their Axe Body Spray into their bloodstream.

Anyway...here's what VW did many years ago, when VW was known as an economy car company. (Hitler's vision, by the way.) Telling a story, selling a car.


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7 Comments:

  • C'mon, it ain't that bad.

    Sure it's a stretch to buy a car for just the guitar. First act gets more out of it probably than VW will. But I still think it's a cool spot with Slash jamming like that.

    Although if I see Brian Wilson in the next one, I might change my mind.

    ;-p

    By Blogger Make the logo bigger, at October 12, 2006 at 8:16 PM  

  • You're right, Bill. It ain't that bad - but yeah - Brian Wilson will be the end. Or how about Framptom?

    And did you notice how heavily they had to make up Guest to look like his old self? Plus treating him with some sort of lame rotoscoping crap?

    By Blogger Jetpacks, at October 12, 2006 at 9:46 PM  

  • The Slash spot was more straight-forward, this one couldn't help but go into parody with the Spinal Tap reference.

    Frampton's like, 90 now, right?

    ;-p

    By Blogger Make the logo bigger, at October 12, 2006 at 11:31 PM  

  • True, but Nigel's got some serious chops.

    Backlash was so huge for Frampton that even today no one is knocking on his door. He's still putting out albums, but they aren't good - and you'd never recognize him if you saw him.

    By Blogger Jetpacks, at October 13, 2006 at 8:01 AM  

  • I like the John Mayer commercial as well. I think they're good spots - they definitely get people talking, VW has always been good at that. First Act makes a whole range of products from the starters on up, I think some pretty serious guitarists use them - not surprised to see them paired with VW, I'm sure they'll get a good ripple effect from the association.

    By Anonymous Catch Up Lady, at October 16, 2006 at 2:46 PM  

  • No doubt First Act will benefit. But the guitar being offered has VW volume knobs, a VW "gang sign" on the headstock, etc.

    By Blogger Jetpacks, at October 16, 2006 at 3:22 PM  

  • I just googled it, the guitar is definitely branded, but it's all pretty subtle me thinks. :) I read on some other blog that the strap is made of a seat belt which is kind of cool.

    By Anonymous Catch Up Lady, at October 17, 2006 at 10:22 AM  

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