Thursday, November 09, 2006

"Mickey D's" Sweet Tea - I'm Hatin' It

Come with us, Ronald.I can't find a copy of this :30 on YouTube or Google, but if you've seen it, you won't forget it. It is atrocious.

Spot opens with a big extended family sit-down dinner, Holiday style. Grandma says "Let's eat." Everyone reaches for their tall glasses of iced tea. They all chug it down as Grandma looks on worried. Some dork says, "I'll get more," and reaches for the pitcher. Grandma gets in his face in a very menacing way and chillingly hisses, "Sit down! I"ll get it."

Cut to little boy opening kitchen door to find Grandma at the counter draining a bunch of paper cups of McDonald's sweet iced tea into the pitcher. "Grandma!" he says, astonished. Kitchen is littered with empty McD's paper cups.

Cue fake Southern-accented female VO talking about "sweet tea the way Grandma used to make" or some such tripe. Add regional "Mickey D's" phrasing and you get "contrived and failing."

End shot is Grandma handing little boy a giant lollipop while saying, "You can keep Grandma's secret, right?"

I suspect this is a regional/Southern promotion for McDonald's, but man, it ain't working for me. Grandma in this thing is an evil, scary old trickster.

Make me thirsty. Don't make me hate Grandma.

Related post: Copywriting for food.

Bookmark and Share


  • It must be nice typing rants to yourself.

    By Anonymous Anonymous, at May 7, 2008 at 1:22 PM  

  • It must be nice typing anonymous and cowardly comments.

    Look around, smarty. Most posts here generate comments. And this blog receives plenty of traffic daily.

    Show yourself.

    By Blogger Jetpacks, at May 7, 2008 at 5:59 PM  

Post a Comment

Links to this post:

Create a Link

<< Home