When in Doubt...Recycle

How old is the old "plop plop fizz fizz" thing for Alk Seltzer? Pretty damned old, I think. Anyway, the jingle is coming back, only this time with the hipness of "User Generated Content" in a "battle of the bands" style promotion that invites crappy bands who couldn't write their own made-for-marketing jingle (Smashmouth's "All Star" comes to mind) to submit a new version of the ancient Alka Seltzer song and "take their place in advertising history."

I think I'm gonna be sick.