Gatorade...Is It On You?
Click photo for bigness and a better look at the stoic face of the coach.
In the best NFL Action Shot of Week 16, Chargers Coach Marty Schottenheimer is caught in the nanosecond before he realizes he is already doused with Gatorade. The assistant coach at left appears unamused.
According to the late Mitch Hedberg, Gatorade's advertising efforts ignore a huge segment of the population by focusing solely on athletes:
"You don't have to be sweaty and holding a basketball to enjoy a Gatorade. You could just be a thirsty dude. Gatorade forgets about this demographic. I'm thirsty for absolutely no reason. Other than the fact that liquid has not touched my lips for some time. Can I have a Gatorade too, or does that lightning bolt mean 'No'?""
And for those who didn't know, the drink was invented at the University of Florida, hence the name.
Photo credited to Chargers.com
Labels: Chargers, Gatorade, Schottenheimer
Sent into orbit at
12:55 PM
3 Comments:
Gatorade tastes like flavored water. Not very appealing. But I agree their marketing is definitely geared toward a certain demographic.
By
greencan, at January 2, 2007 at 3:53 PM
The assistant coach may not be amused, but Ben Stiller there on the right looks pretty freakin jazzed about it all.
By
adrian, at January 7, 2007 at 7:35 PM
That dude getting hosed looks like the Grand Poobah!
GO GATORS!
By
Unknown, at January 9, 2007 at 10:18 AM
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