Gimme Some Money/Spinal Tap + AmEx

Over the Holidays while watching one of the hundreds of stupid college bowl games, I caught this American Express ad featuring a song I have always liked. AmEx has used Spinal Tap's "Gimme Some Money," a throwaway gem from the film's "flashback" montage of the rise of the ficticious band. (On the subject of bowl games, how about this one for the shameless, lamest prize: The San Diego County Credit Union Poinsettia Bowl? It's time to ban all 6-6 teams from bowl games and end this misery.)



Will anyone who isn't familiar with "the Tap" get this? No. Won't matter. It's not good enough to be used for very long. Feels like AmEx and their agency are just offering a playful wink and a nod to the tail end of the boomer set. Perhaps CP+B made Nigel and Company hip when they featured Chris Guest in a VW/Guitar spot. Next up, Viagra uses "Sex Farm" or Hanes tries "Big Bottoms."