Thursday, March 15, 2007

Our Dead Spokesmodel

Hey, TrimSpa®!

Anna Nicole Smith is still prominently featured on your in-store displays, curiously and comically positioned between the Whitman's Samplers and the pregnancy tests.

And your website is still a grim, black funeral for Ms. Smith. Some sort of pretend tribute on your part as you play the concerned friend?

Classy. She's been dead for over a month. Knock it off. Did her contract with you state that this poor bimbo would shill for your product even from the grave?

Man, you guys are serious ghouls. And you're seriously sucking at reputation management. This is becoming a textbook example of how not to handle a brand crisis.

(Image captured on Wednesday, March 14, 2007 at a Florida CVS store.)

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