Our Dead Spokesmodel
Hey, TrimSpa®!Anna Nicole Smith is still prominently featured on your in-store displays, curiously and comically positioned between the Whitman's Samplers and the pregnancy tests.
And your website is still a grim, black funeral for Ms. Smith. Some sort of pretend tribute on your part as you play the concerned friend?
Classy. She's been dead for over a month. Knock it off. Did her contract with you state that this poor bimbo would shill for your product even from the grave?
Man, you guys are serious ghouls. And you're seriously sucking at reputation management. This is becoming a textbook example of how not to handle a brand crisis.
(Image captured on Wednesday, March 14, 2007 at a Florida CVS store.)
Labels: Anna Nicole Smith, in-store advertising, TrimSpa
Sent into orbit at
12:39 AM
3 Comments:
The positioning of the display, why, I think it's art.
By
President of the Porch, at 9:23 AM
I’m about 20 miles from TrimSpa headquarters and the Anna fleet is still out in strength with trucks, vans, you name it.
I just thought you should know this.
By
Make the logo bigger, at 1:19 PM
It was lame. No it's lame AND in bad taste. I guess the trifecta would be "Lame, bad taste, yet WORKING LIKE GANGBUSTERS!"
By
James-H, at 11:26 PM
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