Dark Horse Desperado

Without a snowball's chance in Hell of winning even his party's nomination, Governor Bill Richardson of New Mexico is at least making political ads that don't come from the same cookie-cutter mold of flag, family, and rolled up shirtsleeves that everyone else uses. It's nice to see humor in this genre, even if it could be criticized as "not very Presidential." Richardson says he understands he's a long shot and must therefore do things a little differently in order to get attention. Sounds like he even borrowed the Priceline Negotiator stinger as his unorthodox logo pops up at spot's end. (two 30s back to back.)