Wednesday, May 02, 2007

Easiest Copywriting Job in the World

A weird synthesizer sets the stage for this toy commercial from Mattel. The agency told the client, "The toy sells itself. We just need to let the toy do the talking." From the early 70s, I'm guessing, so the copywriter was probably on acid at the time. Funky tune and nice bass work, though. Now if the VO guy had only said his lines on the beat, it would've been a masterwork.

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