Easiest Copywriting Job in the World
A weird synthesizer sets the stage for this toy commercial from Mattel. The agency told the client, "The toy sells itself. We just need to let the toy do the talking." From the early 70s, I'm guessing, so the copywriter was probably on acid at the time. Funky tune and nice bass work, though. Now if the VO guy had only said his lines on the beat, it would've been a masterwork.
Labels: copywriting, Mattel, Zoom it
Sent into orbit at
10:46 AM
10 Comments:
I remember that ad - I also remember the follow sounds from the backyard: "OW! MY EYE!"
By
Moda di Magno, at May 2, 2007 at 12:44 PM
I didn't catch the name of the thing...
By
Irene Done, at May 2, 2007 at 7:30 PM
I might have to retaliate since that tune is rattling in my head.
I could have some fun with the toy though...
By
Thinking In Vain, at May 2, 2007 at 8:04 PM
I notice you deleted or otherwise hid the post regarding thinkinginvain.com ?
By
Anonymous, at May 2, 2007 at 10:48 PM
The music started Grateful Dead but kind of went Country Joe and the Fish. This spot might have been the inspiration for Head-On.
By
Anonymous, at May 2, 2007 at 10:49 PM
Deleted, yes.
Someone objecting to that?
By
RFB, at May 3, 2007 at 8:19 AM
This spot might have been the inspiration for Head-On.
Maybe if the Head-on guys had added some groovy music their commercial wouldn't be so annoying. ;)
By
Thinking In Vain, at May 3, 2007 at 9:15 AM
I was born in 1978 and I vaguely remember finding one of those things at my grandmother's house (my mom had a younger sister who was still pretty young in the 70's)
Anyway, the ad was successful. I kind of want one of those things. I can shoot the discs and drive my cat crazy.
By
Brian, at May 3, 2007 at 10:57 AM
it's pretty obvious that w+k ultimately stole the line for nike. fucking hacks.
By
HighJive, at May 3, 2007 at 12:56 PM
Naps is dead on - this track has a vibe similar to the first eight bars of Jerry Garcia's "The Wheel"
By
James-H, at May 7, 2007 at 11:31 AM
Post a Comment
<< Home