Hablamos Español - and English Too
Here's Earl Stewart, airing Spanish language ads on English speaking TV stations in South Florida for his Toyota dealership, attempting to appeal to the large Hispanic population of South Florida. Earl has seriously pissed off a bunch of English-Only types here, but he's loving the exposure as he's just interested in selling Toyotas. Expect to hear more about Earl in the future.
I don't know. We're living in the Great Melting Pot (which never really melts, it just lets its separate ingredients congeal in their separate corners), or as I prefer to think of her, Babylon.
You have to expect this, I think. After all, in addition to English, the California Driver's License exam is given in Amharic, Arabic, Armenian, Cambodian, Chinese, Croatian, French, German, Greek, Hebrew, Hindi, Hmong, Hungarian, Indonesian, Italian, Japanese, Korean, Laotian, Persian/Farsi, Polish, Portuguese, Punjabi, Romanian, Russian, Samoan, Spanish, Tagalog/Filipino, Thai, Tongan, Turkish, and Vietnamese.
I don't know. We're living in the Great Melting Pot (which never really melts, it just lets its separate ingredients congeal in their separate corners), or as I prefer to think of her, Babylon.
You have to expect this, I think. After all, in addition to English, the California Driver's License exam is given in Amharic, Arabic, Armenian, Cambodian, Chinese, Croatian, French, German, Greek, Hebrew, Hindi, Hmong, Hungarian, Indonesian, Italian, Japanese, Korean, Laotian, Persian/Farsi, Polish, Portuguese, Punjabi, Romanian, Russian, Samoan, Spanish, Tagalog/Filipino, Thai, Tongan, Turkish, and Vietnamese.
Labels: car dealers, Earl Stewart Toyota, english only, Hispanic advertising
Sent into orbit at
4:07 PM
2 Comments:
What's interesting though JetPacks is that the Hispanic community in South Florida is quite affluent. (Not all of them, but there are many well-off Cuban-Americans plus lot of wealthy South Americans who have second homes in Miami.)
So the market is very very different here than in most immigrant, language-other-than-English markets.
By
Alan Wolk, at September 1, 2007 at 7:58 PM
I think you're accurate on the melting pot versus congealed heaps of ingredients observation. One nation, under God, largely confused.
By
Anonymous, at September 5, 2007 at 1:17 PM
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