Where's My Jetpack?: Rolling Stone Goes for Tween Girl Audience

Sunday, August 12, 2007

Rolling Stone Goes for Tween Girl Audience

Thanks a lot, RS. I needed this thing in my home.

You can't be all things to all people. Don't tween girls have their own magazines? This is some serious Seventeen or Tiger Beat material. Have you found your core audience dwindling, Rolling Stone? I can tell you why!

Labels: content, magazines, Rolling Stone, tweens

7 Comments:

Atleast it isn't John Edwards pawing himself on the cover. Keerist.

By James-H, at August 13, 2007 at 12:27 AM
That guy is annoying.

And that's all I'm going to say about that...

By Thinking In Vain, at August 13, 2007 at 10:56 AM
if you had called out efron in the header and copy of the post, your tween traffic would have gone through the roof.

By HighJive, at August 13, 2007 at 1:16 PM
When did RS start being not relevant again? Just checking.

By Anonymous, at August 13, 2007 at 4:34 PM
Last 5 covers:

This guy.
Appetite for Destruction Turns 20 (Who F-ing cares?)
RS Turns 40
RS Turns 40
RS Turns 40

They try to be hip-hop, rock, emo, indie, political (left only), green, hippie, punk and techie. Oh, and now tween show tunes.

By RFB, at August 13, 2007 at 4:42 PM
Think about who the publisher of Rolling Stone is....

By Alan Wolk, at August 13, 2007 at 6:07 PM
I think Rolling Stone has a strong history of placing sexy belly baring pictures of barely legal pop sensations on their cover. And thats Efron. He is the face of High School Musical, which must have a fan-base beyond tweens or it wouldn't be so damn everywhere. Rolling Stones is just following tradition, maybe not one akin to Lester Bangs, but a tradition nonetheless.

By gRob, at August 25, 2007 at 2:07 AM