The World's Worst Wordplay
I can appreciate a good pun, a spontaneous "that's what she said," joke and other juvenile plays on words. But this one is so senseless and bad, I had to pull over for a picture.
Labels: billboards, diamonds, jewelry, outdoor signage
Sent into orbit at
9:07 AM
6 Comments:
I’m actually puling over now to applaude. Kudos too for a brilliant non-use of the typical honkin’ phone number.
By
Anonymous, at December 17, 2007 at 11:46 AM
Hey, the gringos get “He went to Jared” and “Every Kiss begins with K,” while the Latino market gets “ChiWowHer.” It’s called multicultural marketing, dude. The poor dog had probably spent the last of his Taco Bell residuals. Cut him some slack.
By
HighJive, at December 17, 2007 at 12:02 PM
I wonder how many people will wrap up a dog for Christmas.
By
Anonymous, at December 17, 2007 at 6:05 PM
Or maybe the ad is targeting men into bestiality. See, the guy got his “girl” a diamond for the holidays. How sweet.
By
HighJive, at December 17, 2007 at 8:14 PM
Oh we are dangerously close to skirting pearl necklace territory now.
By
Anonymous, at December 18, 2007 at 4:15 PM
Whenever you see a child or pet in adspace for a local business, it's a member of the owners family and they think it's cute, not that they think it's effective (and the ad agency says "ohhh, we love your idea, pay us and we'll do it"). And then those poor disillusioned children (or pets) are told by their parents that their 5 seconds of "Nobody Beats Dealin' Doug, Nobody" fame merits them a reason to persue an 'acting' career, which is then funded by the parents who cracked that egg to begin with. The lack of kids in this ad makes me think the owners don't have kids and thusly treat the little ankle-biter as on of their own. I wish that Chi-wow-wha luck in the latin market there. I do agree with the targeted marketing here, a supersize cultural icon such as this really grabs attention to those to whom the cultural icon belongs. However, I would think the Chi-wha-wow would be more fitting to the New-Texico markets, and perhaps something else for the SoFla non-natives. Perhaps a Banana, a Boat, or the all powerful image of the Virgin Mary wearing a nice and tasteful tennis bracelet/drop solitaire necklace combo... (with the tagline like , "Jesus loved his mother, don't you?" )
Of course, this could all just be the result of a culturally confused and linguistically mis-aligned middle-eastern business owner named Koshrow who can't pronounce Chihuaua to save his life.
By
raytubes, at December 26, 2007 at 4:50 PM
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