The use of the silhouetted crowd, whose reflections are all cast upon a freshly waxed floor. The use of this graphic is supposed to convey “We’re down with the young demo. See skeptical dude far left? And had-enough-of-your-BS hottie next to him? Everyone in this group is hard to reach. They’re your audience, and we know how to reach them.”
I will refrain from launching into my invective-filled anti-new media rant.
Also way beyond overdone: the half-reflection thing. It was cool for a little while – and then everyone put it under everything.