MapQuest: Too Little, Too Late
It's a shame what happened to MapQuest. At one time, way long ago in the days when we didn't have Google Street Views and Google Look at My Backyard Views and Google Stare Into My Bedroom Window Views, MapQuest was the go-to source for driving directions. They had it so good, even their name became a verb: We'd say "MapQuest it," and "Yeah, we MapQuested it."
Now where are they? Sucking the fumes of Google Maps. And what do they do about it? A few months back they got rid of their hideous '90s beveled logo. Now they've added a shiny Web 2.0 reflection to their Jetsons Font about two years too late.
Here's the old, old one:Here's the new old one:And here's the newest one:
Yeah, that should fix things, MapQuest. Now you're relevant again. We will forget that visiting your cumbersome site is an exercise in frustration and an example of retro-usability.
Now where are they? Sucking the fumes of Google Maps. And what do they do about it? A few months back they got rid of their hideous '90s beveled logo. Now they've added a shiny Web 2.0 reflection to their Jetsons Font about two years too late.
Here's the old, old one:Here's the new old one:And here's the newest one:
Yeah, that should fix things, MapQuest. Now you're relevant again. We will forget that visiting your cumbersome site is an exercise in frustration and an example of retro-usability.
Labels: bad logos, Google maps, Google street views, logo design, MapQuest, rebranding, usability
6 Comments:
You're right, JP. Mapquest WAS one of the coolest things on the Internet. It was the first application of said Internet which made me believe in the power...of said Internet.
And why not just jump ahead with the Web 3.0 Logo already - no reason to just play catchup.
By Anonymous, at January 26, 2009 at 2:41 PM
I was just getting used to shiny and rounded corners. What does a web 3.0 logo look like?
By Anonymous, at January 26, 2009 at 3:24 PM
In Web 3.0, all logos are designed by Shepard Farley's Adobe Illustrator Auto Draw feature. And they give hugs.
By Anonymous, at January 27, 2009 at 8:54 AM
SAT brush up:
Google is to Mapquest as Walmart is to ________?
By Anonymous, at January 27, 2009 at 1:44 PM
K-Mart. No, Sears. Wait....
"Pencils down!"
By RFB, at January 27, 2009 at 1:46 PM
Google is to Mapquest what Walmart is to Julie Roehm…?
By HighJive, at January 27, 2009 at 5:26 PM
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