Friday, July 17, 2009

Sneaker Pimps

No, not the cool kind, the other ones.

Unless you're just of the telemarketing mindset and you only care about converting 2% of your contacts, then you need to request link exchanges in a more personal style than this:


I'm glad that I came across your site You have some very useful and interesting content there. I will put a link to your site from my site, if this is fine with you.

I help run a store called [lame replica sneaker store dotcom] it's not really a big one, but it's getting there. Please have a look. If you could possibly place a small link of my site, that would be really great.

Have a great day and hope to hear from you.

When you start off lying to me, it will be hard for us to ever establish a good relationship. Clearly, you know nothing about this site, and you obviously sent this email to thousands of other bloggers. A more compelling way to prove to me that you really did find some "useful and interesting content here" might be to reference an actual post. Further, if I start driving traffic to you by providing a link to your cheap shoe store, what are your tracking mechanisms and how will I be compensated if one of my clickers buys your cheap, ugly knock-off shoes? Maybe I'm just one more tool to be ripped off by you, the way you're ripping off Nike and Puma and Reebok with your lookalike shoes?

You see the links over there on the right panel? Those are people with ideas and stories and content I don't mind being associated with. Maybe someday I will entertain the notion of an ad or two for a product or service that I use and appreciate, but I'm not running a link farm for your lameness.

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