Monday, October 11, 2010

La Quinta, Spanish for "Cheap and Unfunny"

I'm not sure what it is about this La Quinta spot that falls so flat for me. The voiceover artists, the writing, the wanting to be ironic but not succeeding. It makes me cringe. It took more time and effort to secure the rights to the old film footage than it did to conceive, cast and produce this cheap spot. I don't know. Maybe I'm just a cynic. You might like it.



There's another, equally poorly executed one over here. And another here.

But you have to give La Quinta major points for securing the very simple and easy to remember domain LQ.com way back in 1996.

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5 Comments:

  • I don't get out much. What is that steamroller device at the end of the bed in the "Prospector Pete" spot?

    By Anonymous Unscheduled napper, at October 11, 2010 10:09 AM  

  • Didn't see that the first time - good question - although I suspect it has to do with sex.

    By Blogger Jetpacks, at October 11, 2010 10:12 AM  

  • In that case, ask Ronnie. He probably knows.

    By Anonymous lowerbackpain, at October 11, 2010 5:37 PM  

  • Actually, I think La Quinta translates to "the fifth." Maybe because when employees are asked to describe or recommend the hotel, they plead The Fifth.

    By Blogger HighJive, at October 12, 2010 3:27 PM  

  • "I'm not sure what it is about this La Quinta spot that falls so flat for me."

    For me it's the writing. "The universe is changing, Captain."

    What?

    By Blogger Rick, at October 15, 2010 10:56 AM  

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