In Amish Country - Or Tuscany

Is he supposed to be Amish? So why the very Italian-sounding music bed? Maybe he's a rural peasant? I don't know. Why does he look secretive before opening the gate? Is he hiding his fancy gate opener from the church elders who will shun him for his use of the English toy that makes him lazy? Oh, hahaha - the supposedly pious guy who clings to the old ways has a secret sin! It's his gate opener! And the tag, "not just for the rich and famous" is beyond weak, thrown in just for the sake of this spot. I suppose I'm thinking way too much about a 30-second spot. A lame one.