Transatlantic Supergroup Forms

Bill, Angela and Darryl (BAD) have been friends of this blog from its beginnings back in 2006. Now they have merged their unique talents to form AdVerve, which already existed, but now includes Darryl, who just left the agency he founded, Humongo, to join Carrot. Bill and Angela have shelved their old blogs while the one Darryl started will be carried on by the good folks of Humongo, whom I get to work with from time to time on various projects. It's all slightly confusing. The ad blog world is a little shaken, bewildered, confused and nervous right now. What does it all mean? It's like if your brother married your sister or something, but not gross like that. Bad example.

All I know is that these three bloggers are truly decent people who have been very kind to me in the five years I've known them. I trust that whatever comes of this, it'll be good.