Friday, March 16, 2012

The New Awful: Internet Explorer

Every once in a while, an ad as bad as this will bring me out of my blogging coma to post it so you all can cringe with me. Here, Internet Explorer attempts to be funny, ironic and self-deprecating - and fails.How can you miss with the always hilarious go-to: guy getting tackled from offscreen! How about cats! Everyone loves cats! CUPCAKES? HELP! WE SUCK AND WE KNOW IT! 



The creators of this are so sure that it sucks, they have disabled comments on the video over at YouTube.

Making matters worse, a companion website, TheBrowswerYouLovedToHate.com attempts to upsell the clued-in hipness with more than enough tongue-in-cheek desperation.

Why won't this work? Regardless of how much better IE9 is than previous iterations, people make up their minds on these things and they stay there. When you have a reputation for sucking, people don't forget that.

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2 Comments:

  • Not so sure about your conclusion because Win 7 + new IE isn't bad at all. It's like the old Gmail vs Live/Hotmail thing, Live was behind for quite a few years, but Live/Hotmail is now a lot better to use for a lot of people so people are migrating back to it. The problem IE faces with the public is they are using Opera/Firefox etc and like the addons they get, but many will at least re install and try IE again.

    By Anonymous Smapple Crac, at March 17, 2012 at 4:32 AM  

  • Your right on. This campaign is just poop. So selling hipster sizzle is better than selling what the new version of IE does? I guess they are not fans of Ed McCabe and practice some new form of advertising voodoo.

    By Anonymous Mr. Hill, at March 26, 2012 at 1:08 PM  

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