Everything about Fun Spot says "family-owned." From the quality of the advertising to the smallness of the rides and attractions within the park, this is not why people come to Orlando. But they're here and Junior is going to grab them. What I like about Junior is his savvy.
On long stretches of the toll roads leading from Orlando International Airport to Interstate 4, every other billboard is for Fun Spot. You'll see a couple for Disney, a few for Universal, but John has made his little park look like a major player. He knows people are maybe spending half a day at his place, and only if they happen to be staying on International Drive, where he is located. But the kids in the back seats are seeing his ads and saying, "That place looks fun, Dad!" And Dad says, "Maybe," which to a kid is as good as, "You bet! We'll be doing Fun Spot, kiddies!"
Fun Spot is not huge. It's relatively tiny. But Junior understands advertising. Say it over and over again and say it in as many places as you can afford to and you'll get business. Never mind that once they get there they'll realize it's a small step up from the type of traveling carnival you'd find in the parking lot of the K-Mart in Springfield, Missouri. It's still a fun spot.
Well played, Junior.