Saturday, October 20, 2007

George Carlin Writing Copy for Lufthansa

A current radio ad for Lufthansa's non-stop service from Orlando to Frankfurt opens with these lines:

"Ever wonder why we drive on parkways and park on driveways? Why is it that when you transport something by car, it’s called a shipment, but when you transport something by ship, it’s called cargo?"

I suppose the copywriter just finished reading an old George Carlin anthology of jokes and figured no one would recognize the blatant plagiarism?

I can't even remember how they transitioned from those thoughts into describing the great deals now available from Florida to Europe. I was too astounded to listen after the first few words.

As Scamp has been pointing out, nothing is original anymore. George Parker would say it's all deviously protected under the guise of "homage." Either way, it's lazy and lame.

"You know that history repeats itself....what you just done so has somebody else."

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