The Hurl Heard Round the World
Here's what £400,000 and one year will get you. Being described by the London Olympic Committee as "ambitious, interactive and youth-friendly," this is the new logo for the 2012 Games. Quite a few people are hating this thing, designed by Wolf-Olins, whose creepy giant eye on their homepage suggests what sort of ambitious, youth-friendly people work there. 
There's ambitious - and then there's shitty. And somewhere right now, the designer of this atrocity is really, really hurt and angry that the unwashed masses don't appreciate his/her "vision."
Calling on Bill Green to help out our English cousins and Make the Logo Better. Although I'm sure there are at least a million qualififed UK designers who would gladly sell the Olympic Committee a much better, much cheaper version.

There's ambitious - and then there's shitty. And somewhere right now, the designer of this atrocity is really, really hurt and angry that the unwashed masses don't appreciate his/her "vision."
Calling on Bill Green to help out our English cousins and Make the Logo Better. Although I'm sure there are at least a million qualififed UK designers who would gladly sell the Olympic Committee a much better, much cheaper version.
Labels: 2012 logo, London 2012 Olympics, Sebastian Coe, Wolf-Olins
