Thursday, June 19, 2008

How They Do Customer Service in Mexico

A job at work required that one of our artists try as best as possible to duplicate the font on the Mexican 100 peso note. After much searching, we were coming up empty. So I emailed Banco de Mexico and asked them what font they used. In less than 24 hours, this courteous reply was received (in English).Dear Sir,

Thank you very much for your interest in Banco de Mexico's web site. Regarding your request, we may inform you that the font used on the 100 pesos banknote was designed by our team in 1987 for Mexican banknotes and has been used in our banknotes since then. It was designed, deliberately looking for no resemblance with the commercial fonts available at that time, when Word Processors and personal computers were not as common as today. We do not know if now there is a commercial font similar to it. The new series with new design, which is starting to circulate, has a new font.

Hoping the information to be useful, we remain at your service.

Sincerely yours,
Banco de México


Our artist had already found a font that would work by the time this reply came in, but think about that. From a random query on their "contact us" page, they gathered the information from their art department and have me a courteous, comprehensive answer in very short order. Smart business.

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