Monday, July 09, 2007

Breadfruit, Rum and Scurvy

The Royal Navy has recently unleashed a series of recruitment ads, some humorous, others more serious, like this one.

Since the theme of unity for a greater cause is all the rage right now, this campaign takes a smart approach and lets the potential recruit feel as though their task within the service will "make a difference", change lives and earn the respect of a bunch of envoys to the United Nations. Not likely on the latter, but if it gets the young chavs off the streets of the government subsidized ghettos, great. Build some character and teach 'em how to properly wear their hats and pants, at least.

Previously in Military Recruitment:

(Czech Republic and United States) Czechs Kick Our Cinematic Butts
(Russia) Someone Still Loves You, Boris Yeltsin
(Australia) Throw Another Shrimp on the Barbed Wire
(Japan) Adventure's Waitin' Just Ahead

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