Thursday, January 10, 2008

Take it to The Bridge

Art is so subjective, but every time I'm in the conference room and I see this logo on the speakerphone in the center of the table, it makes me cringe. I just find it lame. And on the phone itself, the logo is all beveled out to the extreme, making the effect even more "wife had an early copy of Photoshop and designed low-budget corporate logo for new start-up." But I guess it goes along with the name, which is pretty literal as well. We need something that says "Many communications." It's got that fake, "evil corporation" ring to it, like they use in comedy movies; GloboDyne, ChemTech or PlastiCorp.

Polycom, Inc.�(NASDAQ:PLCM) is the leading independent supplier of standards-based IP phones, and has over 600 patents either issued or pending approval and over 15 million lines of active code across its product portfolio. In addition to their leadership in IP phone technology, Polycom� hired someone with no skill at all to design their logo. Well, maybe in 1986 this was considered really "cutting edge." Polycom steadfastly refuses to upgrade its logo.

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  • Unique tag line too.

    We cheapo'd out here and got NEC.

    By Blogger Joshua Shaner, at January 10, 2008 at 5:35 PM  

  • This is a digression, but the post title inspired it. This is a true story. Many years ago, a Black ad agency presented storyboards with concepts featuring the late James Brown to a major Fortune 100 client. At the end of the presentation, the White client raised his hand and asked, “I just have two questions: Who is ‘Maceo,’ and why does James Brown want Maceo to take him to a bridge?”

    OK, it’s admittedly kinda bizarre, but the phrase always brings back the memory.

    By Blogger HighJive, at January 11, 2008 at 12:03 AM  

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