If It's Pain They Want
As an unemployed writer, I am considering all my career options, including becoming the host of my own show on the Food Network. It will be about making food in a kitchen, or something. But if I'm going to do that, I'd better have a line of overpriced products ready to ship to my legions of devoted viewers.
I note that hot sauce manufacturers are increasingly naming their products things like "Death," "Misery," "Anguish," "Pain," "Torture," and other words that dare the modern foodie with a penchant for hot stuff to douse their dishes with a splash of masochism. I like spicy food, but I draw the line at hurting myself to eat it. But if that's how the game is played, I will beat them at it.
UPDATE: I'm late to the game, as Chris notes in the comments, linking us to "Screaming Sphincter" and "Anal Angst."
I note that hot sauce manufacturers are increasingly naming their products things like "Death," "Misery," "Anguish," "Pain," "Torture," and other words that dare the modern foodie with a penchant for hot stuff to douse their dishes with a splash of masochism. I like spicy food, but I draw the line at hurting myself to eat it. But if that's how the game is played, I will beat them at it.
UPDATE: I'm late to the game, as Chris notes in the comments, linking us to "Screaming Sphincter" and "Anal Angst."
Labels: brand names, Branding, food, Hot