Monday, February 11, 2008

He Would've Made a Cool Brand Icon

Like the Quaker Oats guy, or even Cap'n Crunch. Can't you see that serious but slightly smiling face on a label, the wild hair and beard alerting you to what must've been an original personality?

Born in England, he came to America as a boy, living in New York, later Minnesota and finally New Jersey. He was schooled at a seminary in upstate New York. He became a physician, later changing professions to dentistry. He founded a dental products company and a dentistry journal.

At the age of 44, he discovered a way to pasteurize wine so that fermentation was stopped. A staunch prohibitionist, he convinced local churches to use his unfermented wine for communion services.

The man above is Dr. Thomas Bramwell Welch. He founded Welch’s Grape Juice Company. Because it sounded better than Crazy Preacherman’s Fake Wine.

And why am I posting this? Because I just finished a small bottle of Welch’s grape juice and noted the “since 1869” on the label, which made me curious. So I looked it up. On Wikipedia.

Remember when you had to go to a library to find out useless stuff?

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2 Comments:

  • "Crazy Preacherman’s Fake Wine" would have been WAY WAY better.

    Priceless, my friend.

    And, to answer your "Remember when..." question: I remember when I started in this business (pre-fax machines, even), we used to keep the phone number of the Dallas Public Library on our Rolodex file specifically for the purpose of having them answer our weird questions... which they would.

    By Blogger TexanInHippieland, at February 11, 2008 at 1:57 PM  

  • Texaninhippieland is so right! Crazy Preacherman is a monster brand waitin'to happen!

    By Anonymous ouija repair, at February 12, 2008 at 6:18 PM  

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