Tuesday, March 04, 2008

Whatcha Gonna Dew?

When you're flirting with making advertising a career, you dream of creating commercials for big names like Coke and Apple. You imagine award-winning two-page spreads for Nike or Levi's. Later, you find yourself writing heavily optimized web copy for health insurance companies and producing commercials for personal injury attorneys in which the attorneys insist on starring. And one of them really wants to deliver the line, "Hablamos Español," in the whitest accent ever heard.

I'm glad someone is having some fun with the new Diet Mountain Dew commercials, in which little known facts are presented in funny ways.

Another good one, "Lightning" is here.

What can you say about carbonated beverages that hasn't been said? The only angle left is humor in a WTF way. At best, you create thirst in the viewer (which is what Coke always does for me) and at least you make the humor memorable enough that the viewer recalls your brand when he's staring at the cooler in the convenience store. I'm probably never going to drink a diet Mountain Dew, but I remembered the brand behind the commercial that made me laugh, which is more than you can say for most commercials.

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