Saturday, October 11, 2008


Whoever produced this commercial for Mass Mutual must've seen the GE commercial and decided, "That song is nice. Let's use that song in our commercial." The problem is it doesn't work in this commercial.

Compare that with the much better commercial below, which I wrote about here.

Obviously GE had a much bigger budget to produce a much nicer spot, but the song is the finishing touch that turns this commercial into a nice little film. While I like the concept behind the Mass Mutual spot, telecommuting from home in order to spend more time with your family, the song is an afterthought.

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