Monday, January 26, 2009

MapQuest: Too Little, Too Late

It's a shame what happened to MapQuest. At one time, way long ago in the days when we didn't have Google Street Views and Google Look at My Backyard Views and Google Stare Into My Bedroom Window Views, MapQuest was the go-to source for driving directions. They had it so good, even their name became a verb: We'd say "MapQuest it," and "Yeah, we MapQuested it."

Now where are they? Sucking the fumes of Google Maps. And what do they do about it? A few months back they got rid of their hideous '90s beveled logo. Now they've added a shiny Web 2.0 reflection to their Jetsons Font about two years too late.

Here's the old, old one:Here's the new old one:And here's the newest one:
Yeah, that should fix things, MapQuest. Now you're relevant again. We will forget that visiting your cumbersome site is an exercise in frustration and an example of retro-usability.

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